Setting Up a Marketing Strategy for Your Small Business

Whether you're in network marketing, or you're running a small business, you need to have a marketing strategy when it comes to social media. Not having a strategy is not only causing you to leave money on the table every single week, but it's causing you to work way harder than you need to. We're going to walk through 3 steps to setting up a marketing strategy for any online business. 

As you're preparing to make money on social media, it's best to focus on one platform. Once you master that, you can always add on another. Instagram is the platform I prefer for sales coming from my own personal advertising while Facebook is the platform I prefer for using lead magnets to grow my email list. Make sure to watch the video attached to this blog to hear more on how I use Facebook to gain referrals, and then click here to find out which platform is best for your specific business. 

This is a loaded one because there are several layers to the answer. 

1. What types of content should I post. 

First and foremost, let's go over what categories every business owner should be including in their posts. Funny, Responsive, Emotional, Sales, and Helpful are the 5 categories you should be rotating between. If you're familiar with how to keep your content F.R.E.S.H, head down to number 2. If not, click here to watch the free training on what to post for your social media business. You'll also want to check out the training on How to Marketing Any Product Using Social Media. Lot of good stuff in both of these. 

2. How often do I want to promote?

Next up is deciding how many times per week you want to promote, or post more salesy type content. For me, I put out a new blog/freebie each week, so every Thursday I put up a social post and send out an email blast promoting the blog. In addition, I post 1-2 times per week pointing my audience to my Branding Bootcamp because that's one of my top sellers, and a few times a week I'll post links up in my stories. Starting out, I suggest 1-2 promo posts per week... period. Once you start adding more value to your audience consistently, you can also add more sales posts. Grab your free social media content planner here and start filling in where you want your promotion posts to go. 

3. How can I repurpose content?

I talk a lot about repurposing content in my free training on LIVE VIDEOS. Even if you don't plan on making long form videos, check out the free training. It'll help you maximize your content reach. For example, the week after my blog goes up, I put up a reel, a carousel, and a few story slides pointing people back to that blog. One piece of content can be turned into 5-10 if you know what you're doing. This saves so much time and creativity on your part. It also helps your audience because more people get your message when you put it out multiple times in multiple forms. 

4. How to I stay consistent with my content? 

I have two words for you: Schedule and Batch. We covered scheduling early, but in case you missed it, download your free content scheduler here. As far as batching goes, watch this free training where I cover how I batch my content. This gives me the ability to show up consistently without sacrificing my coveted family time. Usually I batch all of my content on Saturday and then set and forget it the rest of the week. 

5. What content works best for me? 

Don't be blind to your analytics. On social media, set your page as a business page, so you have access to your analytics. These will tell you which types of posts are doing the best for you. I typically check my analytics once per month. In addition to analytics, check your landing pages and see which lead magnets are performing the best. Don't have a lead magnet or a freebie funnel? Click here to learn how to work smarter not harder by using the freebie funnel system. If you already have a freebie funnel set up, make sure you're following all of the touch points to maximize your sales. This training walks you through the touch points I personally use. Majority of my sales do come from my freebie funnels which allow me to literally make money while I'm sleeping. 

This is where most people flop in their marketing strategy. Your marketing doesn't end when you get the sale. Here are two things you need to do after the sale. 

1. Check in

Either by sending a welcome email or by reaching out in the dms, check in with your new customers a couple days after the sale and make sure they know how to log in, use the products, etc. 

2. Get a testimonial

Testimonials are the most powerful marketing tool you have. When your customer finishes the program or has used the product(s) for a bit, reach out and get their feedback. I like to use a simple google form for this, but you can choose your own route for this. 

Majority of small business owners know that they need a marketing strategy in place, but few of them know how to set up a system like the one above that works around their family life. We're moms first, and we need a strategy that reflects that. Network marketing companies on the other hand have almost 0 training when it comes to marketing which is why most of their distributors end up burning out or company hopping trying to find the path of least resistance. You need a marketing strategy... period.

I hope these tips helped, and I'd love to hear how you implemented them in your own business. Have a great Thursday! -Tonya